Outdoor Advertising | Billboard Advertising | OutdoorAdLabs.com » Types of Oudoor Advertising

Unique Concert/Outoor Event Advertising

matthewdeanlarson — Sun, 23 Jul 2006 22:56:45 +0000

I was at Promise Keepers this past weekend in Jacksonville and watched inbetween speakers and bands, as the obligatory balloons bounced across the crowd. Some people brought in unique inflatable items to bounce across the crowd.

I noticed that some of the balloons had the logo for a particular organization on them along with an easy-to-remember website.

I thought – “Genius!” We are usually trying to filter out advertising. By bouncing small inflatables at a concert, the people we are trying to reach are either trying to touch our advertisement, or are trying to defend themselves from it. Either way, they are looking…

How could a company take this advertising one step further?

Get customized balloons shaped like your product. Of course this is a greater investment, but it may be well worth the expense for companies trying to tap into certain demographics.

Bathroom Advertising Displays

matthewdeanlarson — Mon, 03 Jul 2006 02:16:33 +0000

Public bathrooms have become a major target of mainstream marketers and their advertising media buyers. 75% of restaurant patrons utilize the restroom, and the average bar patron visits the restroom three times, and this is most certainly a “captive audience” (cue rimshot).

Reading is quite commonplace within the confines of a bathroom, and those polled even appreciate something to view. Adding to bathroom advertising’s effectiveness is that the audience is “pre-qualified” by the activities in which they participate. For example, travelers, bar and restaurant patrons, sports fans, etc. have discretionary income that the advertisers are looking for.

“If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention.”

- Inc.

Bathroom Advertising Methods

The traditional forms of bathroom advertising included placing billboards and posters in toilet stalls, above urinals, and sinks. The advertising then moved to urinal mats and condom wrappers. Now, outdoor advertising companies are moving to multimedia presentations of sound and video, and are utilizing new techniques to break through the competition for our attention and the inevitable ad-blindedness that occurs as markets mature. There are even marketing companies which specialize in prowling the men’s and ladies rooms of America looking for prime advertising real estate for their clients. While the advertising spend in the United States is still relatively small in comparison with other marketing mediums substantial growth is projected.

“The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy.”

- Fortune

Clever Bathroom Advertising Examples

Saatchi & Saatchi (Sao Paulo) for Natan Jewelry Shop produced an unusual ambient campaign by placing a clear decal with the picture of an exquisite women’s necklace rougly neck-high on a women’s bathroom mirror. This enabled the woman to stand at the sink and “try it on.”
The “pee on Playstation” game
A new ABC-TV campaign speaks to men through the urinal, telling jokes like: “Oh my God, look at the size of that thing!’’ and “Hey, watch your shoes!”
A recent men’s room campaign for Kozmo advises, “That Girl’s a bitch. Why don’t you go home and rent a movie?”

“Now Madison Avenue had invaded the restroom. It’s surprising nobody has thought of this before.”

- Newsweek

Cost of Bathroom Advertising

Averages around $1.13 CPM (USD)
Print avg. $2-7 CPM
Radio avg. $8-13 CPM
Television avg. $10-44 CPM
CPM = cost per 1000 impressions, or viewings

“Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences.”

- Adweek

Negative Opinions regarding Bathroom Advertising

Vandalism – may be more prevalent in public restrooms, and there may be hidden costs of replacing damaged campaigns or of distractions from the intended message due to grafitti.
Negative opinions – of course some see the marketing as intrusive. There is no shortage of “rant” blog postings against bathroom advertising.

Inflatible Billboard Advertising

matthewdeanlarson — Sun, 02 Jul 2006 20:54:14 +0000

I remember seeing the inflatable ads at spring break hawking the newest brand of booze, credit cards, or other vices corporate America was trying to saddle our college students (the future of America) with. They’re still there, which means that they must obtain a positive ROI for some companies using them.

If your organization advertises at any of the following venues, then Inflatable Billboard Advertising may be an option worth reviewing.

Sporting Events
Concerts
Movie Premiers
Beaches
Commercial Waterways
Fairs and festivals
Projection Screens
Conventions
Ski Slopes

Benefits of Inflatable Billboard Advertising

Mobile Inflatables are easy to move and sets up in roughly 15 minutes, provides a flexible alternative for event advertising.
Typically the cost of one inflatable billboard is comparable with leasing 2 to 3 inflatable signs which allows for advertising at several locations.
Inflatable signs usually allow for advertising on both sides, in comparison to roadside billboards which only are seen from one.
Modern models can often withstand winds of up to 50 mph (80 kph)

Mobile Outdoor Advertising / Mobile Billboards

matthewdeanlarson — Sat, 01 Jul 2006 23:09:11 +0000

Mobile Outdoor Advertising in the form of billboards are gaining use from the largest “30 sheets” mounted onto a trailer or flatbed truck, down to those posted on tops of taxi cabs. In recent years greater creativity has produced a bevy of new opportunities to deliver a sponsor’s message via mobile outdoor adversiting.

People – This is perhaps the oldest use of mobile advertising, where “flesh-pressers” deliver the advertiser’s message via leaflets, product samples, or vouchers. Some use the mobile billboard (sandwich board) or costume to attract attention.
Blimps – We all remember the original “Goodyear Blimp,” and there are others showing up at the most popular outdoor events. Since those incur significant costs and have more restrictions as to their use, smaller, un-manned blimps are put in use for promotional purposes
Wrap Advertising – Covering an entire vehicle in a “wrap” image.This is sometimes used in bus advertising, though it is more common to mount smaller “boards” on those vehicles.
Bikes – In Europe, specially-modified bicycles are used to deliver the message.

Uses for Mobile Outdoor Advertising

Mobile Outdoor Advertising is particularly successful when implemented properly at the following:

Sporting Events
Grand Openings
Special Event Marketing
Spring Break
Product Introduction
eCommerce
Conventions
Movie Releases

Mobile Outdoor Advertising FAQ

Q) How much should a mobile billboard cost, and what does that include?
Mobile outdoor advertising cost – can run from $3,400 (USD) per week, but will certainly depend on location, length of event, time of year, etc. Read the agreement carefully and comparison shop.

Q) What should I look for in a Mobile Outdoor Advertising company?

vehicle dedicated to outdoor advertising
extra perks (like they hand out flyers

Q) What are the specs I should use for a Mobile Billboard?

Image Quality for mobile billboards – For vinyl posters, use 300dpi seamless
Poster Paper – use 70lb test. This should be strong enough and have enough opacity to prevent previous images from being seen through it (previous images should be taken down, but…)