Outdoor Advertising | Billboard Advertising | OutdoorAdLabs.com » Interesting Outdoor Ad Facts http://www.outdooradlabs.com Mon, 04 Sep 2006 16:52:48 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Interesting Bathroom Advertising Facts http://www.outdooradlabs.com/2006/interesting-bathroom-advertising-facts/#comments Mon, 03 Jul 2006 02:19:57 +0000 matthewdeanlarson http://www.outdooradlabs.com/2006/interesting-bathroom-advertising-facts/


Does bathroom advertising really work, or is it a bunch of…? We found some recent statistics from an association unrelated to the burgeoning outdoor advertising industry which overwhelmingly supported the effectiveness of the bathroom advertising medium.

  • 98% of respondents were positive or neutral towards seeing ads in restroom facilities. (goes back to liking to read while “indisposed”)
  • 92% could name specific advertisers without prompting.
  • 88% recalled multiple selling points in the ads surveyed.
  • 84% recalled seeing specific advertisements in the washrooms.

Source: Audits & Surveys Worldwide study

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