Outdoor Advertising | Billboard Advertising | OutdoorAdLabs.com » How to Advertise on a Billboard http://www.outdooradlabs.com Sat, 21 Jan 2012 21:14:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Outdoor Advertising Laws, Rules, and Regulations http://www.outdooradlabs.com/2006/outdoor-advertising-laws-rules-and-regulations/ http://www.outdooradlabs.com/2006/outdoor-advertising-laws-rules-and-regulations/#comments Mon, 10 Jul 2006 21:08:35 +0000 matthewdeanlarson http://www.outdooradlabs.com/2006/outdoor-advertising-laws-rules-and-regulations/ We must be sure to cross all our “t”s and dot your “I”s before embarking on an outdoor advertising campaign. If we are dealing with a reputable agency, they will most likely be well versed in local outdoor advertising laws in addition to State and Federal, but it never hurts to double-check. We have compiled a list of some outdoor advertising links to government authorities to keep your company from wasting money on an illegal campaign.

If you have any other listings (local, national, etc.), please leave them in the comments section. If you are looking for a particular one, use the search this page feature in your browser.

]]> http://www.outdooradlabs.com/2006/outdoor-advertising-laws-rules-and-regulations/feed/ 2 Dont’s of Advertising on a Billboard http://www.outdooradlabs.com/2006/donts-of-advertising-on-a-billboard/ http://www.outdooradlabs.com/2006/donts-of-advertising-on-a-billboard/#comments Sat, 01 Jul 2006 23:19:27 +0000 matthewdeanlarson http://how-to-advertise-on-a-billboard.outdooradlabs.com/2006/donts-of-advertising-on-a-billboard/ It is painful to see so many billboards on the side of the road that are illegible, confusing, or just plain boring. Here are a few tips that should keep your company out of the giant conflagration of cash burning on the sides of the world’s highways and byways.

  • add messages that confuse or distract from the primary message/call to action
  • stack lines of text – remember the reader is passing at up to 75 miles per hour
  • use more than 7 words (if possible)
  • use more than 3 elements (if possible)
  • be unoriginal – using different sizes, shapes, and extensions catch the reader’s eye (example of Chick-fil-A cows)
  • Crowd text – use proper spacing between letters
]]> http://www.outdooradlabs.com/2006/donts-of-advertising-on-a-billboard/feed/ 1 Do’s of Advertising on a Billboard http://www.outdooradlabs.com/2006/dos-of-advertising-on-a-billboard/ http://www.outdooradlabs.com/2006/dos-of-advertising-on-a-billboard/#comments Sat, 01 Jul 2006 23:16:15 +0000 matthewdeanlarson http://how-to-advertise-on-a-billboard.outdooradlabs.com/2006/dos-of-advertising-on-a-billboard/
  • Words – Keep verbage brief. 7 words or less is fabulous, 9 is acceptable. Any more is highly discouraged.
  • Use a picture – The picture must make the message more clear. If the picture does not specifically induce a response (its use is ambiguous), it should not be used.
  • Attention getting phrases rather than complete sentences – People are passing the billboard at high speeds and are concentrating on the road, traffic, their coffee, their kids, other billboard advertisements, etc. Respect their time and we will get their attention.
  • Bright, contrasting colors on billboard - support visibility during different times of the day. Yellow backgrounds mimic colors on caution signs. Notice that billboard companies tend to use a yellow background for their own messages.
  • clear font – (no italics, cursive, etc)
  • Billboard background – enhances the message rather than distracts from it
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