Entries Tagged 'How to Advertise on a Billboard' ↓

We must be sure to cross all our “t”s and dot your “I”s before embarking on an outdoor advertising campaign. If we are dealing with a reputable agency, they will most likely be well versed in local outdoor advertising laws in addition to State and Federal, but it never hurts to double-check. We have compiled a list of some outdoor advertising links to government authorities to keep your company from wasting money on an illegal campaign. Continue reading →

It is painful to see so many billboards on the side of the road that are illegible, confusing, or just plain boring. Here are a few tips that should keep your company out of the giant conflagration of cash burning on the sides of the world’s highways and byways. Continue reading →

• Words - Keep verbage brief. 7 words or less is fabulous, 9 is acceptable. Any more is highly discouraged.
• Use a picture - The picture must make the message more clear. If the picture does not specifically induce a response (its use is ambiguous), it should not be used.
• Attention getting phrases rather than complete sentences - People are passing the billboard at high speeds and are concentrating on the road, traffic, their coffee, their kids, other billboard advertisements, etc. Respect their time and we will get their attention.
• Bright, contrasting colors on billboard - support visibility during different times of the day. Yellow backgrounds mimic colors on caution signs. Notice that billboard companies tend to use a yellow background for their own messages.
• clear font - (no italics, cursive, etc)
• Billboard background - enhances the message rather than distracts from it