Absolut Vodka scores big again in the originality department! This billboard appeared on a Manhattan street with the entire contents of a studio apartment attached to it. Add in the cross-promotional aspect by having all the contents from IKEA (check out their mobile advertising in our ad labs) and you have a sure-fire winner.

Behold – one of the best Billboard buzz marketing campaigns I have ever seen. This and other billoboards like it showed up in large cities around the US. Pictures of them passed quickly across web and it was learned that it was a PR campaign for a new reality show called “that Girl Emily” by Court TV. They even used Google’s free blogging software to create a “real” blog of Emily. I think they started to get a bit over the top when the supposed video of Emily’s husband made it to Youtube.

As the public develops ad-blindedness to the bevy of outdoor advertising campaigns thrown at them, we are forced to become more unique in our efforts. I’ll be interested to see how this turns out for increasing the ratings of the show. If anyone gets to see the Neilsen ratings for this show, please post them along with some baseline figures for comparison.