Unique Concert/Outoor Event Advertising

I was at Promise Keepers this past weekend in Jacksonville and watched inbetween speakers and bands, as the obligatory balloons bounced across the crowd. Some people brought in unique inflatable items to bounce across the crowd.


I noticed that some of the balloons had the logo for a particular organization on them along with an easy-to-remember website.

I thought - “Genius!” We are usually trying to filter out advertising. By bouncing small inflatables at a concert, the people we are trying to reach are either trying to touch our advertisement, or are trying to defend themselves from it. Either way, they are looking…

How could a company take this advertising one step further?

Get customized balloons shaped like your product. Of course this is a greater investment, but it may be well worth the expense for companies trying to tap into certain demographics.