Mobile Outdoor Advertising / Mobile Billboards

Mobile Outdoor Advertising in the form of billboards are gaining use from the largest “30 sheets” mounted onto a trailer or flatbed truck, down to those posted on tops of taxi cabs. In recent years greater creativity has produced a bevy of new opportunities to deliver a sponsor’s message via mobile outdoor adversiting.

• People - This is perhaps the oldest use of mobile advertising, where “flesh-pressers” deliver the advertiser’s message via leaflets, product samples, or vouchers. Some use the mobile billboard (sandwich board) or costume to attract attention.
• Blimps - We all remember the original “Goodyear Blimp,” and there are others showing up at the most popular outdoor events. Since those incur significant costs and have more restrictions as to their use, smaller, un-manned blimps are put in use for promotional purposes
• Wrap Advertising - Covering an entire vehicle in a “wrap” image.This is sometimes used in bus advertising, though it is more common to mount smaller “boards” on those vehicles.
• Bikes - In Europe, specially-modified bicycles are used to deliver the message.

Uses for Mobile Outdoor Advertising

Mobile Outdoor Advertising is particularly successful when implemented properly at the following:

• Sporting Events
• Grand Openings
• Special Event Marketing
• Spring Break
• Product Introduction
• eCommerce
• Conventions
• Movie Releases

Mobile Outdoor Advertising FAQ

Q) How much should a mobile billboard cost, and what does that include?
Mobile outdoor advertising cost - can run from $3,400 (USD) per week, but will certainly depend on location, length of event, time of year, etc. Read the agreement carefully and comparison shop.

Q) What should I look for in a Mobile Outdoor Advertising company?

• vehicle dedicated to outdoor advertising
• extra perks (like they hand out flyers

Q) What are the specs I should use for a Mobile Billboard?

• Image Quality for mobile billboards - For vinyl posters, use 300dpi seamless
• Poster Paper - use 70lb test. This should be strong enough and have enough opacity to prevent previous images from being seen through it (previous images should be taken down, but…)

More articles about Outdoor advertising

• Entrpreneur .com Business Start-Ups magazine, December 1999.

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