Does bathroom advertising really work, or is it a bunch of…? We found some recent statistics from an association unrelated to the burgeoning outdoor advertising industry which overwhelmingly supported the effectiveness of the bathroom advertising medium.
- 98% of respondents were positive or neutral towards seeing ads in restroom facilities. (goes back to liking to read while “indisposed”)
- 92% could name specific advertisers without prompting.
- 88% recalled multiple selling points in the ads surveyed.
- 84% recalled seeing specific advertisements in the washrooms.
Source: Audits & Surveys Worldwide study
1 comment so far ↓
What did you expect from such a captive audience. I love the stats.
PardonMyFrench,
Eric
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