Do’s of Advertising on a Billboard

Words - Keep verbage brief. 7 words or less is fabulous, 9 is acceptable. Any more is highly discouraged.
Use a picture - The picture must make the message more clear. If the picture does not specifically induce a response (its use is ambiguous), it should not be used.
Attention getting phrases rather than complete sentences - People are passing the billboard at high speeds and are concentrating on the road, traffic, their coffee, their kids, other billboard advertisements, etc. Respect their time and we will get their attention.
Bright, contrasting colors on billboard - support visibility during different times of the day. Yellow backgrounds mimic colors on caution signs. Notice that billboard companies tend to use a yellow background for their own messages.
clear font - (no italics, cursive, etc)
Billboard background - enhances the message rather than distracts from it

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