Dont’s of Advertising on a Billboard

It is painful to see so many billboards on the side of the road that are illegible, confusing, or just plain boring. Here are a few tips that should keep your company out of the giant conflagration of cash burning on the sides of the world’s highways and byways.

  • add messages that confuse or distract from the primary message/call to action
  • stack lines of text – remember the reader is passing at up to 75 miles per hour
  • use more than 7 words (if possible)
  • use more than 3 elements (if possible)
  • be unoriginal – using different sizes, shapes, and extensions catch the reader’s eye (example of Chick-fil-A cows)
  • Crowd text – use proper spacing between letters

1 comment so far ↓

#1 courtney brumfield on 04.09.08 at 11:00 am

thanks , im doing a report on like laws and regulations of advertising and this website really helped !

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