Dont’s of Advertising on a Billboard

It is painful to see so many billboards on the side of the road that are illegible, confusing, or just plain boring. Here are a few tips that should keep your company out of the giant conflagration of cash burning on the sides of the world’s highways and byways.

• add messages that confuse or distract from the primary message/call to action
• stack lines of text – remember the reader is passing at up to 75 miles per hour
• use more than 7 words (if possible)
• use more than 3 elements (if possible)
• be unoriginal – using different sizes, shapes, and extensions catch the reader’s eye (example of Chick-fil-A cows)
• Crowd text – use proper spacing between letters