Digital Billboards

New billboards are being produced that are entirely digitized (using projection and similar techniques), allowing animations and completely rotating advertisements. Even holographic billboards are in use in some places.

Interaction is an emerging theme in electronic billboards, with Britain at the forefront: in Piccadilly Circus the Coca-Cola billboard responds to the weather and responds with an animated wave when passersby wave at it [1]. London movie theatres are experimenting with billboards which contain an embedded computer chip which can interact with the web browser found in many cell phones to provide more information on the subject of the advertisement. [2] In the spring of 2004 in Times Square in New York City, a Yahoo! Autos promotion displayed on an LED billboard allowed one to call a phone number with a cell phone and play a two-person racing game where the cars appeared on the billboard. [3] There are also upcoming billboard technologies that will synchronize with advertisements on radio stations. Shinjuku in Tokyo, Japan, is famous for its large digital billboards.

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