Billboard Buzz Marketing

What would you do if you found out that your significant other was cheating on you? Would there be an angry confrontation? Would you just walk away? Or… would you get revenge? First check out this billboard.

Now for the story behind it…

Behold - one of the best Billboard buzz marketing campaigns I have ever seen. This and other billoboards like it showed up in large cities around the US. Pictures of them passed quickly across web and it was learned that it was a PR campaign for a new reality show called “that Girl Emily” by Court TV. They even used Google’s free blogging software to create a “real” blog of Emily. I think they started to get a bit over the top when the supposed video of Emily’s husband made it to Youtube.

As the public develops ad-blindedness to the bevy of outdoor advertising campaigns thrown at them, we are forced to become more unique in our efforts. I’ll be interested to see how this turns out for increasing the ratings of the show. If anyone gets to see the Neilsen ratings for this show, please post them along with some baseline figures for comparison.